Authicode partners with QSL London – Label & Labeling
Label & Labelling: London-based Authicode has announced the first of a series of partnerships in the launch of its interactive anti-counterfeit and market data platform.
Authicode allows consumers to interact with a brand via product labeling, packaging or other design features.
Authicode works with a label or ticket carrying a unique code being applied to each product, which the consumer then scans and verifies via their smartphone or by entering the details it into a web portal.
The Authicode system uniquely encodes every item with multiple layers of supply chain, product and marketing data. The flexibility the system offers means that brands can choose how they wish to brand and apply the technology to their products, potentially engaging the consumer in a further brand experience.
QSL London works with a number of luxury and premium brands, providing them with ticketing, packaging and related items such as guarantee cards and booklets.
Paul Hammond, from QSL London, added: ‘The way in which the system ties together all the pieces from the start of the supply chain to the consumer is very valuable to brands. I expect that our focus on creativity and quality in conjunction with the interactive anti-counterfeit and market data technology we can now provide makes a very interesting combination.