Category Archives: Updates and News
Marketing, anti-counterfeit and consumer interaction merge into one
Anti-Counterfeit goes interactive London based start-up Authicode has launched a system which allows brands to interact with their end-consumer in store. This closes the loop between the brand, anti-counterfeit efforts and the consumer. Brands which subscribe to the cloud based…Ben Muis for 1970i – Let’s talk about Compliance and Product Tracing
Authicode® founder Ben Muis writes for 1970i, taking a closer look at the need for tools which allow both compliance and product tracing. In this lengthy piece several aspects and options (including Authicode®) are looked at in the context of…