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Category Archives: Updates and News

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New campaign asks you to promise not to buy fakes during your holiday

A new campaign has been launched, asking consumers to promise that they will not buy fakes. The timing of the launch coincides with the time of year during which many of us end up in holiday destinations full of fake…
  • Permalink
  • Posted: May 29 2013
  • Tags: campaign, counterfeit, fakes, iwontbuyfakes, job losses, support

Marketing, anti-counterfeit and consumer interaction merge into one

Anti-Counterfeit goes interactive London based start-up Authicode has launched a system which allows brands to interact with their end-consumer in store. This closes the loop between the brand, anti-counterfeit efforts and the consumer. Brands which subscribe to the cloud based…
  • Permalink
  • Posted: May 22 2013
  • Tags: brand protection, cloud anti-counterfeit, interactive consumer

Ben Muis for 1970i – Let’s talk about Compliance and Product Tracing

Authicode® founder Ben Muis writes for 1970i, taking a closer look at the need for tools which allow both compliance and product tracing. In this lengthy piece several aspects and options (including Authicode®) are looked at in the context of…
  • Permalink
  • Posted: May 16 2013
  • Tags: bangladesh, ben muis, compliance, product tracing
Fighting the Fakes - by Ben Muis

Fighting the Fakes

Authicode® founder and fashion industry consultant Ben Muis will be hosting an invitation only talk in London on the 19th of March where he will discuss the impact of counterfeit products on our brands, our customers and our valued jobs.…
  • Permalink
  • Posted: Mar 12 2013
  • Tags: anti-counterfeit, ben muis, combat counterfeit, counterfeit goods, event, fakes, fight fakes, london
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