You now have a real opportunity to build long term relationships with the most profitable customers a brand can have: existing customers.
Encouraging your end customer to register with you not only gives you more visibility of your product’s location after it has left the manufacturers, but it lets you build a relationship with your end customer.
Use our anti-counterfeit and grey market solution Authicode® to ensure a higher level of registrations.
You can use a customer warranty programme or a whole range of other marketing activities to incentivise your customer to record their details with you.
Your marketing department can be as creative as they want to be in using promotions such as vouchers, gifts, competitions or tickets. Or perhaps they want to induce ongoing marketing brand loyalty with special status, future discounts or memberships.
Take up this real opportunity to build long term relationships with the most profitable customers a brand can have: existing customers. It’s far more profitable to retain customers than to acquire new ones.
Authicode® has the ability to filter and sort registered customers and then print or export the data to csv, excel or pdf files. You can also contact individual customers directly from within the system. Make the most of this by getting reviews and sending newsletters or updates.
Involve your marketing manager from the start to ensure they are already thinking about how your anti-counterfeit strategies can benefit everyone!